![]() ![]() Altering other parts of your profile requires you to log on to the website. However, users need to be aware that when you register for the app, your profile will be public, unless you uncheck a box to make it private. The app can help introduce you to new music in genres that you like and will fine-tune your stations if you click on the thumbs up or down icons that appear with each song to indicate your preferences. (Station content is based on info from the Music Genome Project, which tracks and compares harmony, rhythm, and other song details.) You won't have the same level of control your iPod provides: Pandora - Free Music & Radio doesn't let you play specific songs, and you can only skip a few tunes an hour. "Our motivation for doing this was to connect people with the music they're discovering in a fundamental way," he said.This music streaming service offers a similar experience to its website counterpart and does what it does well All you need to do is enter an artist's name to create a station that'll play songs from that musician and similar artists and bands. Tom Conrad, Pandora's chief technology officer and executive vice president of product, said the revamp was not purposefully designed to boost mobile ad revenue although the update will see some advertising partners get more involved. said mobile ads were on track to generate $8 billion in revenue for the company this year. Other companies are making headway generating money from mobile ads.įacebook said this month that 14 percent of its revenue came from mobile ads in the latest quarter, causing its stock price to jump, while Google Inc. The company, which is based in Oakland, Calif., is expected to report its third-quarter results in late November. ![]() Pandora's mobile ad revenue has been growing almost as quickly as mobile listening, and its revenue from mobile ads was up 86 percent at $59 million in the last quarter, making up over half of the company's total revenues. Investors of Internet companies that offer free services online have been concerned about their ability to make money from mobile advertising as usage of mobile devices has skyrocketed. Apple is the leading online seller of song and album downloads, while a whole host of paid subscription music services such as Spotify, Rhapsody, Rdio and MOG offer unlimited track selection and playback for a monthly fee of $10.Īs a free service, Pandora relies mostly on advertising revenue to make its business work. Pandora competes for listeners with services such as Clear Channel's iHeart Radio and has apps on phones, tablets, computers and car stereo systems. It claims a 73 percent share of the market for free online radio. It has 175 million registered users, including 58 million who use it in a given month. Pandora is the leader in free online radio, where listeners can pick genres or styles of music but not specific songs or albums. In the quarter that ended in July, mobile listening nearly doubled from a year earlier and made up more than 75 percent of its 3.3 billion listener hours. Mobile use of Pandora's streaming service is growing quickly. It will allow ad-free listening for a year with the Windows app. Pandora also said it is releasing a version for Microsoft's Windows Phone 8 early next year. The app for iPhones was being released Monday, while an Android version is expected to follow soon. Pandora is essentially bringing the features of its website to users of its apps for Apple and Android mobile devices. LOS ANGELES (AP) - Internet radio company Pandora is adding more functionality to its mobile apps - showing lyrics and artist information and making it easier to share self-crafted stations with friends - as companies intensify efforts to lure mobile advertising dollars.
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